Here's data that may cool the social marketing fervor: The performance of social media referral traffic lags far behind e-mail and search, per a report from cloud-based technology company Monetate. Monetate reports that, for the second quarter, the Average Order Value (AOV) of website traffic from search was $26.21 higher than traffic from social networks. Meanwhile, e-mail campaigns delivered a web traffic AOV that was $18.53 higher than traffic from social networking websites such as Facebook, Pinterest and Twitter. For more, see the btobonline.com report at http://www.btobonline.com/article/20120814/WEB07/308149992/report-email-and-search-trump-social-referral-traffic
Thanks for sharing your thoughts on this matter. You make some interesting points. SEO Agency Kent
ReplyDeleteOrganic traffic is better of course but the quality of referral traffic is depend on the way you encourage visitors to visit your site. here is how to get free referral traffic easily and build the links. i hope it will help you.
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