DMA Offers Opt-out Tool for 'Every Door Direct Mail'

The Direct Marketing Association (DMA) has made its online consumer mail-suppression tool, DMAchoice.org, available to marketers using the Postal Service’s new "Every Door Direct Mail (EDDM)" service. Introduced in July, EDDM lets businesses deliver advertising mail within specified zip codes without having to supply names and addresses. Senny Boone, DMA’s senior vice president of corporate and social responsibility, explained in a DMA release: "The expanded EDDM opt-out service bolsters DMAchoice by adding a new component for local printers and marketers who want to do the right thing, and honor consumer choice to opt out of EDDM." To learn how it works, see http://www.the-dma.org/cgi/dispannouncements?article=1633