Tuesday, November 13, 2012

Marketing Timing Drives Holiday Sales Peaks

Targeted, well-timed pre-holiday and post-holiday strategies in 2012 will be key to helping marketers break through the noise to win online and in-store sales, according to Epsilon's "2012 Holiday Report." Based on its analysis of 2011 holiday trends, Epsilon reports that the period from Nov. 27 to Dec. 17 accounted for a third of online and call center sales, with total direct marketing sales peaking in weeks 48, 49 and 50 (week 52 is the Christmas week). Other timing issues to heed: Epsilon found that 2011 conversion rates were highest on Wednesdays (10.4%), followed by Saturdays (9.5%), Thursdays, (8.5%) and Fridays (8.5%). Meanwhile, Average Order Value was highest on Saturdays, which doubled any other day at nearly $350. For a press release with more findings from the report, see http://www.epsilon.com/apac/news-events/press-releases/2012/tis-season-epsilon-releases-2012-holiday-trend-report

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