Thursday, November 15, 2012

DMA: Marketers Bullish on Direct/Digital Marketing

The economic crystal ball may be hazy, but 72% of marketers and marketing suppliers still believed at mid-year that direct and digital marketing were well-positioned for future growth, according to a survey by the Direct Marketing Association (DMA). The DMA “Quarterly Business Review” found that 48.8% of respondents saw their companies' direct and digital revenue grow in the second quarter, while 42.2% reported unchanged revenue. See the news release

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