DMA: Marketers Bullish on Direct/Digital Marketing

The economic crystal ball may be hazy, but 72% of marketers and marketing suppliers still believed at mid-year that direct and digital marketing were well-positioned for future growth, according to a survey by the Direct Marketing Association (DMA). The DMA “Quarterly Business Review” found that 48.8% of respondents saw their companies' direct and digital revenue grow in the second quarter, while 42.2% reported unchanged revenue. See the btobonline.com news release http://www.btobonline.com/article/20120907/DIRECT10/309079996/dma-finds-marketers-bullish-on-direct-and-digital-marketing