David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, November 15, 2012
DMA: Marketers Bullish on Direct/Digital Marketing
The economic crystal ball may be hazy, but 72% of marketers and marketing suppliers still believed at mid-year that direct and digital marketing were well-positioned for future growth, according to a survey by the Direct Marketing Association (DMA). The DMA “Quarterly Business Review” found that 48.8% of respondents saw their companies' direct and digital revenue grow in the second quarter, while 42.2% reported unchanged revenue. See the btobonline.com news release http://www.btobonline.com/article/20120907/DIRECT10/309079996/dma-finds-marketers-bullish-on-direct-and-digital-marketing
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