Use Direct Mail to Pep Up Your B2B ROI

Sometimes business-to-business marketers need reminding that, even in this digital age, "snail mail" can be a key ingredient to a potent marketing mix. A recent chiefmarketer.com article interviewed execs from the Agency Inside Harte-Hanks and Mason Zimbler US to get tips on how to boost b-to-b ROI with direct mail. One takeaway: More than ever in this micro-targeted digital world, you need to make your mailed message relevant, timely and coordinated with other channels, including e-mail and mobile. But the marketing execs also stressed a traditional direct mail rule: Make the target audience (and thus mailing list selection, we would add), a key driver. To read the full article, see
http://chiefmarketer.com/direct-marketing/b2b-direct-mail-be-relevant-creative-and-timely