Thursday, December 20, 2012

Consumers Still Read, and Respond to, Catalogs

Retailers take note: Consumers may be shopping online in record numbers, but they still like to read, and respond to, mailed catalogs. Two out of three consumers who receive a catalog in the mail will look through it, according to a study by FGI Research commissioned by the American Catalog Mailers Association. While their actual order-placing may go online, 58% of the 817 respondents said they look at catalogs as soon as they are received, with a whopping 92% indicating they made a purchase from the catalogs. For more information on the study, see http://multichannelmerchant.com/catalog/acma-catalog-survey-1119tpp1/

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