Where Data Comes to Life
Tuesday, December 18, 2012
With 20 Seconds to Win Clicks, Focus Your E-mail
E-mail recipients have very short attention spans. Once a recipient opens your e-mail, you have only 15-20 seconds to win a click, per MarketingSherpa. So as you plan for 2013, put a focused e-mail creative strategy at the top of the agenda. A recent btobonline.com article provides some helpful tips for getting your message across quickly and engagingly, including personalization, bulleted benefits, alt tags and using more text than graphics. For more detail, read the story at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121206/EMAIL/312059991/0/FRONTPAGE
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