Study Finds Company Blogging Builds Leads

If you blog it, leads will come. Companies that devote time and effort to blogging see significant lead generation improvements, according to a study by Internet marketing company HubSpot Inc. HubSpot's "Marketing Benchmarks" study found that companies that blog only one or two times a month generate 70% more leads than companies that don't blog at all. Also, those companies that previously posted three to five blogs a month almost doubled their lead generation when frequency increased to six to eight times a month. For more, see the btobonline.com report: http://www.btobonline.com/article/20121025/SOCIAL06/310259997/study-finds-increased-blogging-boosts-lead-generation#