David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, December 6, 2012
Tablet Ad Performance Leads in Mobile, Search
Tablet ad campaigns are outperforming mobile norms on key brand metrics, according to a new eMarketer report, "Tablet Advertising: Volume and Engagement Levels Jump Up." Paid search ads targeting tablets are delivering better results than desktop search, too. Still don't see a need to target tablet users? Maybe these numbers will change your mind: By the end of 2012, eMarketer estimates the number of U.S. tablet users, which is defined as anyone who uses a tablet at least once a month, will reach nearly 70 million, double the 2011 tally and equal to roughly 30% of internet users . By 2015, over half of internet users will log onto the web via their tablet, eMarketer predicts. Read more about tablet advertising trends at http://www.emarketer.com//Article.aspx?R=1009423
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