Thursday, December 6, 2012

Tablet Ad Performance Leads in Mobile, Search

Tablet ad campaigns are outperforming mobile norms on key brand metrics, according to a new eMarketer report, "Tablet Advertising: Volume and Engagement Levels Jump Up." Paid search ads targeting tablets are delivering better results than desktop search, too. Still don't see a need to target tablet users? Maybe these numbers will change your mind: By the end of 2012, eMarketer estimates the number of U.S. tablet users, which is defined as anyone who uses a tablet at least once a month, will reach nearly 70 million, double the 2011 tally and equal to roughly 30% of internet users . By 2015, over half of internet users will log onto the web via their tablet, eMarketer predicts. Read more about tablet advertising trends at http://www.emarketer.com//Article.aspx?R=1009423

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