The Fall of 2012 saw a big surge in available consumer e-mail lists, driving cost per thousand (CPM) for consumer e-mail to an all-time low, according to Worldata's Fall 2012 List Price Index. Permission-based consumer e-mail averaged $74 CPM in Fall 2012, down $7 from its CPM in Fall 2011 and making it the lowest priced e-mail list category. The second lowest priced category was Donors at $84 CPM. While medium-large business e-mail also saw a drop in CPM, it remained the highest priced domestic category for e-mail list rental at an average $248 CPM. Worldata Senior Vice President Ray Tesi attributed price drops to the increased availability of data in a period of weak economic growth. But not every category got cheaper this fall: The Databases/Masterfiles, Attendees/Members and Newsletters categories all saw price increases compared with 2011. For details, see http://www.listpriceindex.com/currentlpi.htm
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