Thursday, January 12, 2012

Adding Social Sharing to E-mail Boosts Clicks 115%

Looking for another reason to integrate your marketing channels? Well, the latest study from GetResponse, based on analysis of its database of client campaigns, found that adding social sharing options into e-mail content boosts click-through rates by a whopping 115%. E-mail campaigns that urged recipients to share content saw more than a 5% click-through on average, while messages lacking social integration got just 2.6%. What social platforms work best? Campaigns including LinkedIn sharing options led with a 9% click rate, followed by Facebook (5.4%) and Twitter (5%). For more, see
http://www.brafton.com/news/study-social-sharing-boosts-email-marketing-engagement-115-percent

Tuesday, January 10, 2012

Forecast: Higher-Ed Marketing Soars Into the 'Cloud'

2012 will see cloud computing expanding its role in higher education markets, predicts Enrollment Rx President Lawrence Levy. While his prognostications may be self-serving, since Enrollment Rx is an innovator of cloud-based CRM for higher-education clients, including California State University, his forecasts are based on some undeniable technical trends. Mobile and social media innovations are among Levy's top drivers for cloud adoption at academic institutions. The current generation of students already relies on their smart devices and social networks like Facebook to communicate, share and get information, Levy points out. With the cloud delivery model, institutions gain immediate access to innovations that vendors develop, making it a natural fit for extending main systems like CRM to mobile devices and social networks in a low-cost, low-resource way, Levy asserts. For more details of his technical forecasts for the education market, see
http://markets.financialcontent.com/prnews/news/read?GUID=20355342