Thursday, February 16, 2012

ComScore Debuts Tool to Validate Online Ad Delivery

Uncertain digital ad delivery is a big issue for online marketers, as shown by a recent ComScore Inc. study that found 31% of ad impressions are never seen by consumers. Now ComScore has introduced a tool to address the problem it uncovered: Its Validated Campaign Essentials will provide an unduplicated accounting of ad impressions to ensure that ads can be viewed, served to the appropriate targets and delivered in a "brand-safe environment." For more, see http://www.internetretailer.com/2012/01/18/comscore-introduces-validated-campaign-essentials

Tuesday, February 14, 2012

Keep Consumers Within Facebook to Lower Ad CPC

Looking for way to trim the cost of Facebook ads? Increase your in-network appeals. Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click (CPC) rates drop by up to 45%, according to a new study released by Facebook marketing firm TBG Digital. Meanwhile, the average CPC for U.S. ads served on Facebook increased by 10% from the third quarter to the fourth. For more, see
http://www.dmnews.com/study-lower-cpcs-for%2520ads-that-keep-consumers-within%2520-facbook/article/223357/