David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, February 16, 2012
ComScore Debuts Tool to Validate Online Ad Delivery
Uncertain digital ad delivery is a big issue for online marketers, as shown by a recent ComScore Inc. study that found 31% of ad impressions are never seen by consumers. Now ComScore has introduced a tool to address the problem it uncovered: Its Validated Campaign Essentials will provide an unduplicated accounting of ad impressions to ensure that ads can be viewed, served to the appropriate targets and delivered in a "brand-safe environment." For more, see http://www.internetretailer.com/2012/01/18/comscore-introduces-validated-campaign-essentials
Tuesday, February 14, 2012
Keep Consumers Within Facebook to Lower Ad CPC
Looking for way to trim the cost of Facebook ads? Increase your in-network appeals. Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click (CPC) rates drop by up to 45%, according to a new study released by Facebook marketing firm TBG Digital. Meanwhile, the average CPC for U.S. ads served on Facebook increased by 10% from the third quarter to the fourth. For more, see
http://www.dmnews.com/study-lower-cpcs-for%2520ads-that-keep-consumers-within%2520-facbook/article/223357/
http://www.dmnews.com/study-lower-cpcs-for%2520ads-that-keep-consumers-within%2520-facbook/article/223357/
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