Thursday, March 15, 2012

Retailers Boost E-commerce, Direct Mail Budgets

The latest survey by the National Retail Federation shows retailers beefing up spending on e-commerce as well as direct mail this year. Online marketing activities represented more than 30% of the total marketing budget for 36% of the 247 retail execs surveyed, which is four times the number in 2010. Meanwhile, direct mail budgets have also surged. Direct mail accounted for more than 30% of marketing dollars for more than a third of those polled, a 2 to 1 increase over 2010. For more,
go to http://www.mediapost.com/publications/article/167899/study-retailers-flock-to-online-marketing.html

Tuesday, March 13, 2012

AccuList USA Adds Markets to Its Free List Research

AccuList USA has added several new markets to its FREE, competitive mailing history offerings. With a focus on business-to-businesss campaigns in its latest round of research, it has analyzed recent list usage of top national mailers for front-office and back-office products and services; distribution and materials handling; industrial safety and wellness; and human resources and training. To request a free summarized report on top-performing mailing lists by market, e-mail david@acculistusa.com.

USPS Plans Repeat Barcode Promotion for Summer

For the second year in a row, the U.S. Postal Service (USPS) is planning a summertime promotion for direct mailers using two-dimensional barcodes. Last summer, the USPS offered a 3% discount on qualifying Standard and First-Class mail, but the specifics of this year's promotion have not been announced. See http://www.dmnews.com/usps-to-propose-repeat-mobile-barcode-promo/article/225554/