Symphony Uses Integrated Marketing to Tune Sales

Looking for some nonprofit marketing inspiration? The Winston-Salem Symphony recently used a multi-channel approach -- combining direct mail, radio, e-mail and print -- to increase ticket sales by more than 50% and the number of concert series subscribers by 12%. For details, read the recent "Chief Marketer" story at http://chiefmarketer.com/direct-mail/integrated-marketing-boosts-nc-symphony-ticket-sales

Nix These Subject Line Words to Up E-mail Response

Be careful with your words the next time you write your e-mail subject line! According to Baydin, makers of e-mail plugin Boomerang, words like "confirm," "join," "press," "invite," and "social" will reduce your response. Based on data from 5 million e-mails handled by its users, Baydin advises using words like "apply," "opportunity," "connect," "demo," and "payments" instead. For more, see http://www.targetmarketingmag.com/aggregatedcontent/want-people-return-your-emails-avoid-these-words-infographic