Looking for some nonprofit marketing inspiration? The Winston-Salem Symphony recently used a multi-channel approach -- combining direct mail, radio, e-mail and print -- to increase ticket sales by more than 50% and the number of concert series subscribers by 12%. For details, read the recent "Chief Marketer" story at http://chiefmarketer.com/direct-mail/integrated-marketing-boosts-nc-symphony-ticket-sales
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, March 22, 2012
Tuesday, March 20, 2012
Nix These Subject Line Words to Up E-mail Response
Be careful with your words the next time you write your e-mail subject line! According to Baydin, makers of e-mail plugin Boomerang, words like "confirm," "join," "press," "invite," and "social" will reduce your response. Based on data from 5 million e-mails handled by its users, Baydin advises using words like "apply," "opportunity," "connect," "demo," and "payments" instead. For more, see http://www.targetmarketingmag.com/aggregatedcontent/want-people-return-your-emails-avoid-these-words-infographic
Subscribe to:
Posts (Atom)