Thursday, September 27, 2012
To grow your conversion population, try web form pre-population. Worldata Research recently reported significantly improved conversion results if e-mail recipient information is passed along to landing pages and registration forms. When a registration form had at least two fields pre-populated, the conversion rates were on average 26% higher than those with no information pre-existing in the form, according to Worldata. With more sign-ups coming via mobile devices and smartphones, where users give priority to ease and speed, pre-filled forms are likely to have even more impact. See the report at http://www.worldata.com/web/dmnl/2012_08_08/
Tuesday, September 25, 2012
Almost 9 out of 10 Web users prefer political campaigns to not tailor online ads to their interests, according to a study by University of Pennsylvania researchers. Take heed candidates and causes: Consumers may see your clever political "microtargeting" to adapt online ads to demographics as intrusive and presumptuous. For details, see the recent smartbrief.com report.