To grow your conversion population, try web form pre-population. Worldata Research recently reported significantly improved conversion results if e-mail recipient information is passed along to landing pages and registration forms. When a registration form had at least two fields pre-populated, the conversion rates were on average 26% higher than those with no information pre-existing in the form, according to Worldata. With more sign-ups coming via mobile devices and smartphones, where users give priority to ease and speed, pre-filled forms are likely to have even more impact. See the report at http://www.worldata.com/web/dmnl/2012_08_08/
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, September 27, 2012
Tuesday, September 25, 2012
Most Web Users Resist Tailored Political Ads
Almost 9 out of 10 Web users prefer political campaigns to not tailor online ads to their interests, according to a study by University of Pennsylvania researchers. Take heed candidates and causes: Consumers may see your clever political "microtargeting" to adapt online ads to demographics as intrusive and presumptuous. For details, see the recent smartbrief.com report.
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