Almost 9 out of 10 Web users prefer political campaigns to not tailor online ads to their interests, according to a study by University of Pennsylvania researchers. Take heed candidates and causes: Consumers may see your clever political "microtargeting" to adapt online ads to demographics as intrusive and presumptuous. For details, see the recent smartbrief.com report.
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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