To grow your conversion population, try web form pre-population. Worldata Research recently reported significantly improved conversion results if e-mail recipient information is passed along to landing pages and registration forms. When a registration form had at least two fields pre-populated, the conversion rates were on average 26% higher than those with no information pre-existing in the form, according to Worldata. With more sign-ups coming via mobile devices and smartphones, where users give priority to ease and speed, pre-filled forms are likely to have even more impact. See the report at http://www.worldata.com/web/dmnl/2012_08_08/
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