Thursday, October 4, 2012
The Blackbaud Index of Charitable Giving reported that overall charitable giving dropped 3.4% for the three months ending August 2012 as compared to the same period in 2011. Throughout 2012, charitable giving growth has been limited to single digits, but this is the first time since March 2011 that the donations trend has gone negative. In contrast, the Blackbaud Index of Online Giving showed that online giving rose 2.4% for the three months ending August 2012 compared to the same period in 2011. And if last year's disaster-driven peaks in international relief donations are excluded, online giving was up 7% for the three months ending August 2012. For details, see http://www.blackbaudnews.com/tag/blackbaud-index.
Tuesday, October 2, 2012
A monthly program of lead generation postcards combined with phone follow-up resulted in a 7% response rate for Green Tree Construction, a Little Neck, NY-based home-construction contractor. Green Tree is sending about 20,000 postcards each month to homeowners in the Brooklyn and Bronx boroughs of New York City, as well as Nassau County. The four-color cards promote services such as installing windows, remodeling kitchens and other services. Recipients are invited to call a toll-free number or go to the firm's website to arrange for an estimate. Before starting postcard promotion four years ago, the firm relied almost exclusively on telemarketing. For details, see the chiefmarketer.com story at http://chiefmarketer.com/postcards/postcards-and-phone-follow-boost-response-contractor.