The Blackbaud Index of Charitable Giving reported that overall charitable giving dropped 3.4% for the three months ending August 2012 as compared to the same period in 2011. Throughout 2012, charitable giving growth has been limited to single digits, but this is the first time since March 2011 that the donations trend has gone negative. In contrast, the Blackbaud Index of Online Giving showed that online giving rose 2.4% for the three months ending August 2012 compared to the same period in 2011. And if last year's disaster-driven peaks in international relief donations are excluded, online giving was up 7% for the three months ending August 2012. For details, see http://www.blackbaudnews.com/tag/blackbaud-index.
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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