A monthly program of lead generation postcards combined with phone follow-up resulted in a 7% response rate for Green Tree Construction, a Little Neck, NY-based home-construction contractor. Green Tree is sending about 20,000 postcards each month to homeowners in the Brooklyn and Bronx boroughs of New York City, as well as Nassau County. The four-color cards promote services such as installing windows, remodeling kitchens and other services. Recipients are invited to call a toll-free number or go to the firm's website to arrange for an estimate. Before starting postcard promotion four years ago, the firm relied almost exclusively on telemarketing. For details, see the chiefmarketer.com story at http://chiefmarketer.com/postcards/postcards-and-phone-follow-boost-response-contractor.
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