Thursday, December 20, 2012

Consumers Still Read, and Respond to, Catalogs

Retailers take note: Consumers may be shopping online in record numbers, but they still like to read, and respond to, mailed catalogs. Two out of three consumers who receive a catalog in the mail will look through it, according to a study by FGI Research commissioned by the American Catalog Mailers Association. While their actual order-placing may go online, 58% of the 817 respondents said they look at catalogs as soon as they are received, with a whopping 92% indicating they made a purchase from the catalogs. For more information on the study, see http://multichannelmerchant.com/catalog/acma-catalog-survey-1119tpp1/

Tuesday, December 18, 2012

With 20 Seconds to Win Clicks, Focus Your E-mail

E-mail recipients have very short attention spans. Once a recipient opens your e-mail, you have only 15-20 seconds to win a click, per MarketingSherpa. So as you plan for 2013, put a focused e-mail creative strategy at the top of the agenda. A recent btobonline.com article provides some helpful tips for getting your message across quickly and engagingly, including personalization, bulleted benefits, alt tags and using more text than graphics. For more detail, read the story at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121206/EMAIL/312059991/0/FRONTPAGE