It was a jolly holiday season last year for direct retailers, meaning those who sell directly to consumers via the web, catalogs and TV infomercials. Non-store retailers racked up an 11.3% sales gain for November and December 2012 over the same months of the prior year, according to U.S. Commerce Department figures. By comparison, total retail sales (excluding automotive) tallied a more modest 4.1% increase over the prior year, and retail stores garnered just 3.2% more in sales. One drag on retailers' holiday cheer was anemic spending for electronics. Total electronics sales, not adjusted for seasonal differences, decreased nearly 0.3% in December 2012 compared to December 2011, per Commerce Department statistics. For more, see the Internet Retailer story at http://www.internetretailer.com/2013/01/15/direct-retailers-lead-way-holiday-sales
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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