Marketers Plan to Spend More on Data This Year

With every marketing forum talking about "big data," it's no surprise that seven in 10 marketers plan to increase their data-related spending in 2013. That's according to a survey conducted by Infogroup Targeting Solutions and Yesmail Interactive at the DMA2012 Annual Conference and Forrester Research’s e-Business Forum. Of marketers questioned, 20% said they plan to greatly boost spending, and 48% plan to slightly increase data-related marketing expenditures in 2013. Only 3% said they will cut data-related dollars this year. Data analysis was cited as the top priority for improvement, supporting results from a recent Direct Marketing Association survey in which marketers said they saw analysis as big data's primary challenge. For more on the survey, see the report at http://www.marketingcharts.com/wp/topics/measurement-analytics/7-in-10-marketers-plan-increased-data-related-spending-26408/