Thursday, January 24, 2013

Marketers Plan to Spend More on Data This Year

With every marketing forum talking about "big data," it's no surprise that seven in 10 marketers plan to increase their data-related spending in 2013. That's according to a survey conducted by Infogroup Targeting Solutions and Yesmail Interactive at the DMA2012 Annual Conference and Forrester Research’s e-Business Forum. Of marketers questioned, 20% said they plan to greatly boost spending, and 48% plan to slightly increase data-related marketing expenditures in 2013. Only 3% said they will cut data-related dollars this year. Data analysis was cited as the top priority for improvement, supporting results from a recent Direct Marketing Association survey in which marketers said they saw analysis as big data's primary challenge. For more on the survey, see the report at

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