The Federal Trade Commission (FTC) has issued new guidelines for online advertisers now that so many consumers are connecting to the Internet through mobile phones and tablet computers. The new guidelines say online ads need to make clear product disclosures even on the smaller screens of smartphones and tablets. Disclosures about product claims should be "as close as possible" to the claim itself even on a small screen, and marketers should also avoid delivering required ad disclosures through pop-up windows and hyperlinks. The FTC announcement amends guidelines dating from 2000, before the surge in mobile device use.
http://www.businessweek.com/ap/2013-03-12/ftc-updates-online-marketing-guidelines-for-mobile
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