David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, March 21, 2013
Tight Budget? Try These Online Marketing Ideas
Small businesses often despair at the spending required to compete for customer attention in the noisy online and social media marketplace. A helpful Entrepreneur magazine article recently cited some online marketing ideas that will fit into even the tightest budget. Those ideas include getting an endorsement from an influential local celebrity; starting your own LinkedIn group to leverage traffic from your professional network; publishing comments on influential niche blogs in your market; creating an interesting call-to-action YouTube video, which you can film with your smartphone and edit using free software; and finally publishing your own lead-generating e-book about a relevant issue (Amazon will do it for free and give you a 33% take on each sale to boot). You may have noticed something about these "free" strategies: They may not cost you in actual dollars, but they do cost in terms of a commitment of time and patience. That said, if you can't afford to buy online leads, you can still work effectively to woo them. For details on these tight-budget online strategies, see the article at http://www.entrepreneur.com/article/226146#
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