Tight Budget? Try These Online Marketing Ideas

Small businesses often despair at the spending required to compete for customer attention in the noisy online and social media marketplace. A helpful Entrepreneur magazine article recently cited some online marketing ideas that will fit into even the tightest budget. Those ideas include getting an endorsement from an influential local celebrity; starting your own LinkedIn group to leverage traffic from your professional network; publishing comments on influential niche blogs in your market; creating an interesting call-to-action YouTube video, which you can film with your smartphone and edit using free software; and finally publishing your own lead-generating e-book about a relevant issue (Amazon will do it for free and give you a 33% take on each sale to boot). You may have noticed something about these "free" strategies: They may not cost you in actual dollars, but they do cost in terms of a commitment of time and patience. That said, if you can't afford to buy online leads, you can still work effectively to woo them. For details on these tight-budget online strategies, see the article at http://www.entrepreneur.com/article/226146#