Study Rates Social Media As Retail 'Backwater'

Retailers still aren't reaping big sales from social media. A new global study from PwC, the global consultancy, found that only 12% of global consumers bought anything through social media last year. Social media buzz also didn't drive sales to brick-and-mortar or online stores. Only 18% of consumers active in social media made a purchase as a result of information from social-media connections. The overall conclusion of the report was that "social media will, for the near future, remain a backwater sales channel, if you can call it a sales channel at all." For more on the study, read the Marketing Daily report at http://www.mediapost.com/publications/article/192985/study-for-stores-social-media-still-a-bust.html#axzz2PWjgrD9V