Tools to Help You Monitor Your Competition

Are you doing enough to monitor your competition? You can't claim the lead, or even keep pace, unless you know how key market challengers place in the race for customers. You need to regularly collect and analyze actionable data, and a recent article by John Koehler for Sales Benchmark Index provides some helpful tools. For example, Koehler uses the “SEO Site Tools” on his Chrome browser to pull data on competitors' external pages, page elements, social media, page terms, and domain information. He also cites Spyfu, SEMRush and ispionage as ways to capture competitors' paid and organic search keywords, rank performance, ppc ad creative and estimated PPC budgets. For social media, tools like Klout, Kred and Peerindex can measure social accounts influence, outreach and authority. To help you put it all together, Koehler even offers a downloadable competitor comparison worksheet! Check out his article at http://www.salesbenchmarkindex.com/bid/95603/Keep-Your-Friends-Close-and-Your-Competitors-Closer