U.S. Postal Service support of its Flats Sequencing System (FSS) may lead to an overhaul of postal rates early next year to include “an FSS pricing structure” for the Standard and Periodicals classes (and perhaps First Class mail), according to an online Dead Tree Edition post. The story cites indications from postal officials that the plan will include significant incentives for mailers to create FSS-optimized bundles for ZIP codes served by the giant machines, while continuing to make traditional carrier-route and five-digit bundles for non-FSS areas. No details were released, but such a change would certainly impact catalogs, direct mail and printers, prompting Target Marketing magazine to pick up the story at http://www.targetmarketingmag.com/aggregatedcontent/fss-postage-pricing-will-affect-catalogs-magazines-printers
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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The story cites indications from postal officials that the plan will include significant incentives for mailers to create FSS-optimized bundles for ZIP codes served by the giant machines, while continuing to make traditional carrier-route and five-digit bundles for non-FSS areas. Direct Mail
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