Thursday, September 5, 2013

E-mail Sees Jump in Average Order Value

The average order value from e-mail marketing jumped 14.4% in the first quarter to $182.92, up from $159.93 in the same quarter last year, according to Experian Marketing Services. The findings are based on all e-mails sent by Experian CheetahMail clients. The total volume of e-mail sent also increased 11.6% year over year in the first quarter, with multi-channel retailers and consumer products and goods companies leading the growth. Another sign of the growing power of mobile: Experian found that more than half of all e-mail opens in the first quarter took place on mobile devices. For more on the study, see the report at

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