These Facebook Invites Came Courtesy of the USPS

It's assumed that, in today's digitally connected world, tech market leaders will snub old-fashioned snail mail. So Facebook generated a media buzz when it sent out invitations to a June media event courtesy of the U.S. Postal Service. Facebook, which holds frequent media events, doesn't normally send out its invitations via direct mail. Like others in the industry, Facebook typically uses e-mail for event invitations. The surprise use of mailed invites generated speculation that Facebook was working on some print-relevant project. Actually, Facebook unveiled the launch of 15-second videos via Instagram at the event. Here's an idea: Maybe Facebook used traditional direct mail because it gets a higher response than e-mail! See the Target Marketing magazine story at http://www.targetmarketingmag.com/aggregatedcontent/facebook-sends-out-invitations-by-snail-mail