B2C Content Marketers Give Top Marks to Events

B2C content marketing tactics of all kinds are on the rise, but B2C marketers rate in-person events as the most effective in growing numbers, per the recent "B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends" study from CMI and MarketingProfs. A range of content marketing tactics A-to-Z, from blogging to infographics to videos, have been adopted by 90% of B2C marketers today, with 60% of those surveyed saying they plan to increase their content marketing budgets in the next 12 months. Not only are use and spending up from the prior year, more B2C marketers consider themselves effective at content marketing: 34% this year compared with 32% last year. But they also rate some tactics as more effective than others. In terms of usage alone, social media (other than blogs) is the most popular (88% use social platforms), but B2C confidence in tactical effectiveness puts in-person events at the top, with 74% believing events are effective, followed closely by e-newsletters (73%). This is the second year in a row that in-person events have received top effectiveness marks from B2C marketers, plus confidence in events has grown significantly; the 74% effectiveness vote is up from 62% last year. For more on the study, go to http://www.marketingprofs.com/charts/2013/11873/2014-b2c-content-marketing-benchmarks-budgets-and-trends