Comparing B2B Social Marketers to Trick-or-Treaters

It's Halloween time, and we can't resist the chance to compare B2B social marketers to costumed trick-or-treaters. Our thanks to Dennis Shiao for his post on Social Media Today. Shiao created the Halloween analogies from findings in the recent "Social Insights Report" by Leadtail and DNN, which analyzed 113,039 tweets (from 500 North American B2B marketers) for the June-August period to reveal social networking and content trends. The report shows, Shiao points out, where B2B marketers, like veteran trick-or-treaters, go for the sweetest results on social networks: 35% share content on LinkedIn, compared with just 3% on Facebook. They choose familiar sources for sharing of safer treats, which is why industry media make up 62% of the 100 most popular content sources. But B2B marketers know the value of creative costumes, so the most shared social sources are also visually oriented: The top five most shared are YouTube, LinkedIn, Instagram, SlideShare, and Facebook. Like the house with the spookiest decor on the block, if you want to lure a crowd, you'll need to offer an overall standout experience, observes Shiao, so check out the top-rated vendors mentioned by B2B marketers to see what they are doing right with their sweet content, including HubSpot, marketo, salesforce, ShareThis and Eloqua. For more treats from the article and a link to the report, see http://socialmediatoday.com/dshiao/1861616/how-halloween-reminds-me-b2b-marketers