OK, retailers, if you've been gathering reams of online and offline data about your prospects and customers, it's time to use it to wrap up a holiday sales gift to yourselves. How? A recent MarketingProfs article suggests three tips for using "big data" to deliver a merrier holiday season to e-commerce and brick-and-mortar merchants. No. 1: Combine customer profiles and buying/shopping histories with real-time situational data (location, time/seasonality, limited-time offers, remaining inventory, etc.) and apply that data across devices and channels for more targeted, personalized and relevant promotions in real time (in-store mobile ads, for example). No. 2: Retarget site abandoners with video ads, which drive more engagement than display ads and e-mails--and use data to make sure videos are relevant and timed to the customers' buying cycle. No. 3: Don't stop with customer acquisition. Deliver multi-channel welcoming experiences to new customers for retention, cross-sell and upsell to keep sales flowing into the New Year. For specific implementation ideas, see the article at http://www.marketingprofs.com/articles/2013/11924/how-to-harness-big-data-for-better-holiday-shopping-experiences
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