Is your geo-targeted marketing in sync with the weather map? A Business2Community article recently reminded marketers that they should leverage weather as a variable in geo-targeted campaigns. Although author Ruthie Ackerman provided examples based on this winter's snowy and icy conditions, geo-targeting by weather variables can be applied to summer sizzlers, too! Retailing, travel and hospitality industries, and online banking are three areas that can use weather news to their advantage, she pointed out. For example, rather than cursing the polar vortex this past winter, smart apparel stores push cold-weather items, travel industry ads entice frigid consumers with a tropical vacation, and online banking could tap browser history and real-time e-mail to offer helpful vacation savings calculators to fund that tropical getaway. See the full post at http://www.business2community.com/marketing/leverage-weather-geo-targeted-marketing-campaigns-0773590
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