What's the best day to send e-mail to get a response? Well, if you pick Tuesday, you are joining the e-mail marketing crowd. Using the exclusive e-mail campaign database from Who’s Mailing What (WMW!) for 2013 and 2014, Target Marketing magazine recently assessed e-mail volume by day of the week. The data ranks Tuesday as the most popular day for sending e-mails, with Thursday a close second, for both 2014 and 2013. A review of e-mails received by WMW! also shows that both days dipped slightly in 2014 — Tuesday from 17.8% of weekly e-mails in 2013 to 17.4%, and Thursday from 17.6% in 2013 to 17.1% in 2014 — but both days continued to hold the top overall spots. Those dips may have been due to more weekend sends for the 2014 elections, however. Meanwhile, the third most popular day was Wednesday, which took up 16.7% of weekly e-mails in 2014, up from 16.5% in 2013. Which industry categories are filling up digital mailboxes? Retailers send the most e-mails daily, followed by publishers (magazines and newsletters) and then nonprofits/fundraisers for politics and social action (causes), per WMW! data. Read the article at http://www.targetmarketingmag.com/article/day-week-send-email/
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