USPS Unveils Real-Time Mobile Notification of Mail

The U.S. Postal Service announced a new product to further marry digital and direct mail channels by allowing mail recipients to see what mail is arriving in real time on their mobile devices, reports Target Marketing magazine. Called “Real Mail Notification,” the soon-to-come product was unveiled to direct mailers by USPS Postmaster General Megan Brennan at the recent National Postal Forum in Anaheim, Calif. Nine out of 10 consumers participating in a Northern Virginia product pilot are checking daily on their mobile devices to see what’s arriving in their physical mailboxes, she told PostalNews.com, which also reports that a New York City pilot of the RMN program will launch later this year. Brennan touted RMN mobile notification to EcommerceBytes.com in the Target Marketing story: “If you see that you’re receiving a mailpiece from a favorite retailer, you can click on that piece for an additional offer that drives you to open that mail when you get home. Or, you might jump directly to a transaction. In either event, the physical mail piece draws you into the interactive experience.” In her speech to the National Postal Forum, Brennan claimed, “We saw a 10-fold jump in response rate for the pieces we tested.” For more detail and a link to Brennan's speech transcript: http://www.targetmarketingmag.com/article/usps-goes-digital-with-daily-real-mail-notification/