13 Ways to Use Direct Mail in 2016 Marketing

Here's a New Year's marketing resolution that we would suggest: Make 2016 a year of direct mail successes. Unsure of how to get the most ROI from "snail mail" today? A recent Target Marketing magazine article by Summer Gould conveniently lists the most effective uses of direct mail--13 ways to leverage this powerful tool for effective acquisition, retention and brand promotion. Here are just the top five: 1) generate traffic to a retail location, website or event; 2) gather sales leads by targeting your most qualified, active audience with a high response tool; 3) counter competitive offers by reaching out to competitor's prospects without broadcasting your strategy; 4) boost customer loyalty with exclusive offers and rewards; and 5) turn customers into sales generators by garnering and rewarding customer referrals. The list includes ways to fit direct mail into partner marketing and multichannel marketing efforts, with e-mail, social media, mobile and more, and ends up at No. 13: build brand awareness with what research shows is the most trusted form of marketing. For all the ways to best use direct mail in your marketing plan, read the complete article at http://www.targetmarketingmag.com/post/13-ways-direct-mail-works-best/