Merry Marketing! 3 Easy Competitive Analysis Tools

Here are three great gifts to add to marketers' end-of-year shopping. Recommended in a Business2Community post from digital marketing author and consultant Warren Knight, these simple tools analyze competitors' digital doings to help marketers get ahead of the pack--or at least stay in the online race. For example, SpyFu allows for easy research of competitors' most profitable keywords. On the SpyFu homepage, you can simply type in a competitor's url and then select "paid keywords" or "organic search" to find out competitor keyword strategy--and even export that research as a CSV or PDF file. With the average B2B marketer earning 67% more leads by blogging than do non-bloggers, digital content is another key element of competitive intelligence. To evaluate content effectiveness, including blog efforts, try QuickSprout, which also checks on traffic scores, SEO scores and social media performance. Finally, Alexa is a must for the competitive-intelligence toolbox. Alexa provides comparative insight on websites in terms of user profile, monthly page views, unique visits, time on site, bounce rate, and site behavior/conversions, as well as search rankings, keywords and links. Knight touts Alexa as a boon for any digital marketer, business owner or content manager. For more info, go to
http://www.business2community.com/marketing/tech-tuesday-3-simple-tools-analyze-competitors