Despite nonprofit buzz over social media and online fundraising, direct mail can still win first place in wooing donors. At least that's why Canada's Mississauga Food Bank recently decided to double its direct mail campaigns in 2012, going from two to four mailings in addition to online efforts. Just three years ago, the nonprofit did no direct mail at all. "We have decided to use direct mail as we are moving our focus away from just events and corporate relationships and towards individual donors, and direct mail is a proven method of soliciting individuals," explained Meghan Nicholls, director of marketing and fund development. For more, see http://chiefmarketer.com/direct-marketing/canadian-food-bank-doubles-direct-mail-efforts/
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