The U.S. e-mail market is growing slowly but steadily, according to a new study by consultancy eMarketer. The study projects that adult e-mail use will increase annually at just under 3% through 2016. Total saturation of e-mail usage in the U.S. is also forecast to hit 96% by 2016. For more, see the btobonline report at http://www.btobonline.com/article/20120820/EMAIL13/308209996/study-email-use-rises-mobile-opens-strong
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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