Envelope packages remain the dominant format for insurance direct mail this year, taking up 90% of all insurance mailings, according to the "Who's Mailing What Archive." The amount of information needed to convince prospects is the main factor behind the format choice. However, self-mailers have gained a little ground: Nearly 10% of insurance efforts are self-mailers today, a 41% increase from last year. For more, see the "Target Marketing" magazine article at http://www.targetmarketingmag.com/article/insurance-direct-mail-package-trends-2009-2011/1#
Originally direct marketing referred to a direct sale, as in mail order, but today it's used to accomplish many marketing goals. Direct mail and direct marketing are sometimes mistakenly used interchangeably, may take many forms and use most media; it is not limited to the mail although mail is the most popular medium, gives you many options beyond sending self-contained mailers, and it includes most, if not all, advertising media.
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