Look to Woo Holiday Shoppers Early in 2012

For happy holidays this year, retailers need to begin early and have multiple channels chime together, according to Epsilon's annual "2012 Holiday Trend Report."  Epsilon's Senior Director of Digital Strategy Jill LeMaire warned that marketers who plan to start the brunt of their holiday campaigns Black Friday risk losing key early sales. “Consumers want that 'big purchase' offer the first week in November," she told "DM News." She also stressed that "the multichannel consumer is driving the highest sales volume revenue," so it's crucial for marketers to coordinate their teams to hit the targeted consumer on the same day. "For example, if your direct mail is going out on one day, consult your e-mail team and see that your e-mail arrives on the same day. Communicate with all the stakeholders within your brand so that you can get to the multichannel consumer on every level, again and again," she advised. For more on the Epsilon report, see the "DM News" article at http://www.dmnews.com/epsilons-holiday-trend-report-finds-marketers-are-off-on-timing/article/251908/