David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Tuesday, December 18, 2012
With 20 Seconds to Win Clicks, Focus Your E-mail
E-mail recipients have very short attention spans. Once a recipient opens your e-mail, you have only 15-20 seconds to win a click, per MarketingSherpa. So as you plan for 2013, put a focused e-mail creative strategy at the top of the agenda. A recent btobonline.com article provides some helpful tips for getting your message across quickly and engagingly, including personalization, bulleted benefits, alt tags and using more text than graphics. For more detail, read the story at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121206/EMAIL/312059991/0/FRONTPAGE
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