AccuList USA Fetes 20 Years As Data Broker

AccuList USA® celebrates a 20th anniversary this June in a very different place from its start as a traditional direct mail list broker and manager. As a member of the Data & Marketing Association and the Association of Fundraising Professionals, and as an SRDS-recognized mailing list and insert media broker and manager, it has successfully adapted to successive marketing challenges—including the rise of e-mail and social media, the digital flood of “big data,” and today’s complex omnichannel marketing strategies. AccuList USA has distinguished itself by embracing new marketing tactics and by identifying rentable prospect lists that conventional data brokers ignore, including exclusive second-party data on active customers and donors. Its clients also benefit from first-party data enhancement for improved monetization. AccuList USA relies on predictive analytics and proprietary mailing research to select the best names from individual lists as well as from multimillion-name compiled “big data” and modeled cooperative databases. AccuList USA goes beyond merely supplying data and helps business and fundraising clients attribute omnichannel marketing results, so that they can effectively measure campaign success and the costs to acquire a new customer or donor. The focus is always on sales or gifts, not just open rates, page views, and clicks. Its data pros even track which postal and e-mail lists perform best for leading marketers in designated vertical markets. Over the past two decades, AccuList USA has helped 1,000s of companies and non-profit organizations to further monetize their data and acquire new customers and donors in the following verticals: Catalog & Ecommerce; Fundraising; Insurance; Museums & Zoos; Performing Arts; Pet Owners; Publishing; and Trade Shows & Conferences. AccuList USA and its corporate parent AccuList, Inc., are headquartered in San Antonio, TX, but serve clients targeting businesses, institutions, and affluent consumers nationwide and in several foreign countries. For more on AccuList USA and its omnichannel postal, e-mail, and digital marketing services, visit http://www.acculistusa.com/

Celebrating 30 Years As a List Professional

Today marks my 30th consecutive year as a list professional. I began my apprenticeship at Mike Wilson List Council, Inc. on August 22, 1983. Now, as CEO and president of AccuList, Inc., parent company of AccuList USA and Beyond Voter Lists, I can look back on a career that has grown with the direct marketing industry, expanding from traditional direct mail list and insert media brokerage and management to include e-mail marketing, online advertising, mobile marketing and social media. Today the Direct Marketing Association refers to me and a few others as "Data Innovators" or "List Leaders." My thanks to the thousands of clients and direct marketing industry colleagues who have made my 30-year journey so rewarding! For a synopsis of my career highlights, see my LinkedIn profile at http://www.linkedin.com/in/dkanter

AccuList USA Adds Markets to Its Free List Research

AccuList USA has added several new markets to its FREE, competitive mailing history offerings. With a focus on business-to-businesss campaigns in its latest round of research, it has analyzed recent list usage of top national mailers for front-office and back-office products and services; distribution and materials handling; industrial safety and wellness; and human resources and training. To request a free summarized report on top-performing mailing lists by market, e-mail david@acculistusa.com.

AccuList USA Growth Spurs Move to Bigger Office

Due to the success of its clients, AccuList USA® has experienced tremendous growth this year and will be moving to a spacious new office, announced David Kanter, president and CEO of AccuList, Inc. At the end of this month, the company headquarters will move to 2140 Eastman Avenue, Suite 105, Ventura, CA 93003-7786, which is two blocks from the present headquarters. Since 1988, AccuList USA has provided "best-in-class" e-mail and direct-mail list and insert media brokerage and management services. Now, its media services have expanded to include mobile marketing, social media, co-registration, lead generation, and online display advertising. "In 2012, we will promote our digital marketing services under a new brand that you will hear more about in the coming days. Today, the media paradigm is digital2direct®," added Kanter.
For industry trends and company news, follow AccuList USA with Facebook, LinkedIn, Twitter, David's Direct Marketing Forum blog and the quarterly e-newsletter. http://www.acculistusa.com/news_and_views.php

AccuList USA celebrated founder David Kanter's 29th consecutive year as a list professional on Aug. 22.

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